Seminar 2: new PRODUCTS, old LAUNCHES

A detailed introduction to the fundamentals required for a successful New Product Launch, from a sales & marketing perspective.

Presenters

Ziya Muhamedcani MBA

President & Head Trainer, Sales Institute Japan KK

Ziya began his international business career as a sales rep and sales manager with the Car­nation Company, before moving on to Johnson & Johnson, where he held senior management positions in Sales & Marketing in Japan, the US and Taiwan.

Ziya establ ished the Madison Company in 1992, providing sales and marketing con­sulting and training services to companies in Japan, the US and Asia, before launching Sales Institute Japan in 2010 with a focus tailored specifically to the Japanese market.

Over the past 20 years Ziya has delivered over 500 classroom training sessions, conducted 1,500+ field training sessions, and coached/ trained in excess of 5,000 sales and marketing personnel. Ziya is fluent in English and Japanese.

Masafumi Sakai

Senior Director & Trainer, Sales Institute Japan KK

Fluent in English and Japanese, Masafumi has broad experience in working with Japa­nese consumers and customers, providing him with a strong understanding of key issues and success factors for international companies operating in Japan.

Prior to joining SIJKK, Masafumi’s career highlights include 20+ years in senior market­ing and brand management position with P&G and Johnson & Johnson, before taking up the positions of General Manager at Pfizer Consumer Health and President & Representative Director at Reckitt Benckiser – Japan.

Masafumi holds a BS in Business Administration and has spent over 5 years studying and working in the US.

Event Details

Seminar 2 has ended
Date: Wednesday, 15 June 2011 Time: 9:30~17:00
Venue: Tokyo Midtown, 4F Midtown Tower, 9-7-1 Akasaka, Minato Ward, Tokyo.
Tel: 03-5530-9330 for the Conference Reception.
Nearest stations: Roppongi (Oedo Line, Hibiya Line) or Nogizaka (Chiyoda Line).
Fee: 45,000yen per person (Tax inclusive 47,250yen) (includes lunch & refreshments).
Registration deadline: Thursday, 9 June 2011.
Payment terms: Payment for each seminar is required by bank transfer and should be made prior to the registration deadline.

Who Should Attend

• General Managers/ Managing Directors
• Sales Directors/ Marketing Directors
• Senior Sales & Marketing Managers
• Internal Sales & Marketing Trainers
• HR personnel responsible for internal training & development
• Business owners who manage their own sales & marketing departments

Key Topics & Learning Objectives

• Pitfalls of historical methods for New Product Launches
• Essentials for a successful New Product Launch
• Enhanced communication between sales & marketing (pre, during and post launch)
• Sales force input in the development of marketing materials
• Systematic preparation of the sales force
• Developing effective role-plays, a vital tool for preparing the sales force
• Role of sales & marketing managers
• Field evaluation of the New Product Launch
• Importance of checklists for the New Product Launch

Workshops and Management Tools Development

• Systematic preparation of the sales force
• Importance of checklists for the New Product Launch
• Developing effective role-plays, a vital tool for preparing the sales force

*All events presented in Japanese with materials available in Japanese and English







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