A detailed introduction to the fundamentals required for a successful New Product Launch, from a sales & marketing perspective.
Presenters
Ziya Muhamedcani MBA
President & Head Trainer, Sales Institute Japan KK
Ziya began his international business career as a sales rep and sales manager with the Carnation Company, before moving on to Johnson & Johnson, where he held senior management positions in Sales & Marketing in Japan, the US and Taiwan.
Ziya establ ished the Madison Company in 1992, providing sales and marketing consulting and training services to companies in Japan, the US and Asia, before launching Sales Institute Japan in 2010 with a focus tailored specifically to the Japanese market.
Over the past 20 years Ziya has delivered over 500 classroom training sessions, conducted 1,500+ field training sessions, and coached/ trained in excess of 5,000 sales and marketing personnel. Ziya is fluent in English and Japanese.
Masafumi Sakai
Senior Director & Trainer, Sales Institute Japan KK
Fluent in English and Japanese, Masafumi has broad experience in working with Japanese consumers and customers, providing him with a strong understanding of key issues and success factors for international companies operating in Japan.
Prior to joining SIJKK, Masafumi’s career highlights include 20+ years in senior marketing and brand management position with P&G and Johnson & Johnson, before taking up the positions of General Manager at Pfizer Consumer Health and President & Representative Director at Reckitt Benckiser – Japan.
Masafumi holds a BS in Business Administration and has spent over 5 years studying and working in the US.
Event Details
Seminar 2 has ended
Date: Wednesday, 15 June 2011 Time: 9:30~17:00
Venue: Tokyo Midtown, 4F Midtown Tower, 9-7-1 Akasaka, Minato Ward, Tokyo.
Tel: 03-5530-9330 for the Conference Reception.
Nearest stations: Roppongi (Oedo Line, Hibiya Line) or Nogizaka (Chiyoda Line).
Fee: 45,000yen per person (Tax inclusive 47,250yen) (includes lunch & refreshments).
Registration deadline: Thursday, 9 June 2011.
Payment terms: Payment for each seminar is required by bank transfer and should be made prior to the registration deadline.
Who Should Attend
• General Managers/ Managing Directors
• Sales Directors/ Marketing Directors
• Senior Sales & Marketing Managers
• Internal Sales & Marketing Trainers
• HR personnel responsible for internal training & development
• Business owners who manage their own sales & marketing departments
Key Topics & Learning Objectives
• Pitfalls of historical methods for New Product Launches
• Essentials for a successful New Product Launch
• Enhanced communication between sales & marketing (pre, during and post launch)
• Sales force input in the development of marketing materials
• Systematic preparation of the sales force
• Developing effective role-plays, a vital tool for preparing the sales force
• Role of sales & marketing managers
• Field evaluation of the New Product Launch
• Importance of checklists for the New Product Launch
Workshops and Management Tools Development
• Systematic preparation of the sales force
• Importance of checklists for the New Product Launch
• Developing effective role-plays, a vital tool for preparing the sales force
*All events presented in Japanese with materials available in Japanese and English
